Shane Davies

Shane Davies is a digital marketing strategy expert. He helps B2B companies win the work they should be winning. He lives in Cottesloe, Western Australia with his wife and two daughters.
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Recent Posts

B2B Sales Tips from my Sales Training with Hubspot

These B2B Sales Tips come from my training with Hubspot. We became a Hubspot Partner Agency just over a year ago, but we didn’t expect the amount of marketing and sales training our growing team would get.
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Filled Under: B2B Sales Funnel, Inbound Marketing, Business Development & Sales, digital marketing

7 Ways to Generate More B2B Leads From Your Website

Let's face it, B2B leads are the lifeblood of your business. But generating more quality B2B leads in a world of self-educating buyers needs a system. You need a process for building trust online as well as getting ...
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Filled Under: B2B Sales Funnel, Inbound Marketing, content marketing, digital marketing

B2B Selling for CEO's who don't sell

As a B2B CEO your head is surely focused on things like revenue targets and business efficiency to improve the success of your company.  No doubt you're also looking to increase sales and probably have a significant ...
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Filled Under: Business Development & Sales

5 ways to Segment Your Database for Email Marketing lead generation

  If you’re an Australian B2B business that's not actively engaged in email marketing you’re missing out on B2B lead generation opportunities.
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Filled Under: B2B Sales Funnel, Buyer Personas, Inbound Marketing, content marketing, digital marketing

3 metrics for digital marketing success

For some B2B business leaders, digital marketing can seem mysterious and unpredictable. How do you know if it's working? And how do you track its progress? The answer to these questions is in the metrics. The three key ...
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Filled Under: digital marketing

5 Reasons Your Business Goals Fail

Have you ever made a New Year’s resolution only to have it fail miserably within the first month or even the first few months? Who hasn’t! Most people attribute this failure to ‘not following through’. While this is ...
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Filled Under: Strategic Marketing

Map your Buyer's Journey to win their Business

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Filled Under: B2B Sales Funnel

To win, understand your B2B customers as people

Understanding your target market is only part of the marketing equation. One to one B2B selling is about understanding your customers at a personal level. And now in the Google-first world, it’s what B2B marketing is ...
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Filled Under: Buyer Behaviour, Buyer Personas, Inbound Marketing

Marketing Strategy vs Marketing Plan?

Your marketing strategy and your marketing plan are not the same things. The marketing strategy answers the questions of when, where and how you should complete. The marketing plan, on the other hand, is an action ...
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Creating a Brand DNA to win

"Get us more leads" ...this is the line we're often greeted with by prospective clients. Our core goal as a B2B inbound marketing agency is to generate leads for our B2B clients. Creating a brand DNA is the first step ...
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Filled Under: Branding, Strategic Marketing, Strategy