Shane Davies

Shane Davies is a digital marketing strategy expert. He helps B2B companies win the work they should be winning. He lives in Cottesloe, Western Australia with his wife and two daughters.
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Recent Posts

Professional services selling - a new B2B game.

Mind the Gap in B2B marketing for Professional Services
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Filled Under: Buyer Behaviour

The old sales funnel is dead. Long live the sales funnel!

Your old sales funnel has gone. If you want to stay in the game it’s time to change, or you’ll find yourself going the way of the dodo... Constant change is one certainty, here are three more; 1. B2B business buyers ...
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Filled Under: B2B Sales Funnel, content marketing

How I become a global authority on strategic marketing - and you can too.

Without wanting to 'blow my own trumpet' let me just say I’m a global authority on strategic marketing. But don’t just take my word for it, just Google “what is strategic marketing?” and you’ll get Google’s preferred ...
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Filled Under: Strategic Marketing

Team Strategy Day Success in 5 Steps

Let me guess: you've been commissioned to organise this year’s annual team strategy day? Maybe you're going to facilitate?
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Filled Under: Strategy, Strategy Facilitation

3 Questions Strategic Marketers get asked about Strategic Marketing at BBQ's

I’m a Strategic Marketing Specialist, but try explaining that to people at a BBQ.
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Filled Under: Strategic Marketing

Old marketing is dead. Long live marketing

There’s one simple fact that has changed the way we market. Our buyers are self-educating online.
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Filled Under: content marketing

7 skills every B2B Business Development Manager needs

Ever hired a business development manager (BDM) and then had to let them go after 6 months? …You’re not alone. The world has changed and sadly many old guard BDM’s that have been unable to adapt and keep up in a ...
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Filled Under: Business Development & Sales

There’s no place for snake oil in B2B Business Development

While it’s often hard to define the edges of the BDM role in complex business markets, spotting a successful BDM  is easy. They’re leading the company toward strong revenue growth, quality clients, successful ...
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Filled Under: Business Development & Sales

The case for developing Market Strategy and Online Strategy together

Try to develop a market strategy (to win competitive advantage) in 2014 without involving use of online channels or integrating the use of digital technologies and you'll struggle to succeed. In today’s digital age if ...
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Filled Under: Strategic Marketing

Why brand values matter. The case of Eich and Sterling

The recent kerfuffle and eventual sacking of Mozilla CEO Brendan Eich for his stance on gay marriage is an all too clear reminder that, whatever your own beliefs, brand values matter and can have a real, measurable, ...
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Filled Under: Strategic Marketing