Shane Davies

Shane Davies is a digital marketing strategy expert. He helps B2B companies win the work they should be winning. He lives in Cottesloe, Western Australia with his wife and two daughters.
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Recent Posts

Is Corporate Brand the last source of unfair advantage?

It was either Robert Kapferer or Leslie de Chernatony who said “Brand is the last remaining source of competitive advantage.” and it’s so true. Whichever one said it, brand is becoming ever more relevant as our choice ...
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Filled Under: Branding

Know your customers’ customers?

 
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Filled Under: Buyer Behaviour, Buyer Personas, Stakeholder Research

3 reasons business customers spill the beans

Guaranteeing confidentiality in research interviews doesn't necessarily mean you won’t find out what your business customers have to say.
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Filled Under: Stakeholder Research

Winning Conversations - 4 questions to ask your customers

If you work in business and commercial markets and you want to find out how to beat your competitors speak with your customers, that’s our central message. No one knows you and your competitors better than your ...
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Filled Under: Customer Insight, Stakeholder Research

Brand Driven Business

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Filled Under: Branding

Innovation brands in high growth markets

Our latest presentation focuses on the importance of building brand equity in the growth phase of an industry's lifecycle.
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Filled Under: Strategic Marketing

The Corporate Brand Audit

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Filled Under: Branding, Customer Insight

6 differences between corporate brands and product brands

Last week we addressed why Corporate Branding has taken prominence over product branding. The fact is that companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable ...
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Filled Under: Branding

Why Corporate Branding?

Companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable competitive advantage because the rapid rate of service imitation from competitors now renders most ...
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Filled Under: Branding

Winning Conversations

Here is a recent presentation on Customer Insight which was delivered at a number of breakfast events run by the Real Estate Institute of Western Australia www.reiwa.com
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Filled Under: Customer Insight, Stakeholder Research