What is Strategic Marketing?

There’s a lot of content out there talking about B2B Strategic Marketing, but to our way of thinking it's not Strategic Marketing at all.
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Filled Under: Strategic Marketing

Want a Competitive Advantage? Talk to your customers.

I am constantly amazed by how many executives I meet at various events and functions who, in response to me saying I’m a strategic marketing consultant, tell me they’ve just run their company strategy planning day and ...
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Filled Under: Customer Insight, Stakeholder Research

Employees First for Competitive Advantage

Talk about upsetting the applecart!
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Filled Under: Customer Insight