Creating a Brand DNA to win

"Get us more leads" ...this is the line we're often greeted with by prospective clients. Our core goal as a B2B inbound marketing agency is to generate leads for our B2B clients. Creating a brand DNA is the first step ...
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Filled Under: Branding, Strategic Marketing, Strategy

Focus on a short term marketing plan for tough markets

When times are slow you need to ensure you create a clear marketing plan for tough markets. A good way to do this is to split the plan into short, medium and long term goals and targets. Review your marketing plan  Last ...
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Filled Under: Branding, Strategic Marketing, Strategy, Business Development & Sales

B2B Corporate brands are shortcuts to buying decisions

A valuable brand provides us with a shortcut to a buying decision. Are B2B corporate brands the last source of competitive advantage? It was either Robert Kapferer or Leslie de Chernatony who said “Brand is the last ...
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Filled Under: Branding

Is Corporate Brand the last source of unfair advantage?

It was either Robert Kapferer or Leslie de Chernatony who said “Brand is the last remaining source of competitive advantage.” and it’s so true. Whichever one said it, brand is becoming ever more relevant as our choice ...
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Filled Under: Branding

Brand Driven Business

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Filled Under: Branding

The Corporate Brand Audit

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Filled Under: Branding, Customer Insight

6 differences between corporate brands and product brands

Last week we addressed why Corporate Branding has taken prominence over product branding. The fact is that companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable ...
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Filled Under: Branding

Why Corporate Branding?

Companies can no longer rely on service/product differentiation strategies as their mainstay for sustainable competitive advantage because the rapid rate of service imitation from competitors now renders most ...
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Filled Under: Branding

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