Know your customers’ customers?

 
Read more

Filled Under: Buyer Behaviour, Buyer Personas, Stakeholder Research

3 reasons business customers spill the beans

Guaranteeing confidentiality in research interviews doesn't necessarily mean you won’t find out what your business customers have to say.
Read more

Filled Under: Stakeholder Research

Winning Conversations - 4 questions to ask your customers

If you work in business and commercial markets and you want to find out how to beat your competitors speak with your customers, that’s our central message. No one knows you and your competitors better than your ...
Read more

Filled Under: Customer Insight, Stakeholder Research

Winning Conversations

Here is a recent presentation on Customer Insight which was delivered at a number of breakfast events run by the Real Estate Institute of Western Australia www.reiwa.com
Read more

Filled Under: Customer Insight, Stakeholder Research

Want a Competitive Advantage? Talk to your customers.

I am constantly amazed by how many executives I meet at various events and functions who, in response to me saying I’m a strategic marketing consultant, tell me they’ve just run their company strategy planning day and ...
Read more

Filled Under: Customer Insight, Stakeholder Research

1