Why brand values matter. The case of Eich and Sterling

The recent kerfuffle and eventual sacking of Mozilla CEO Brendan Eich for his stance on gay marriage is an all too clear reminder that, whatever your own beliefs, brand values matter and can have a real, measurable, ...
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Filled Under: Strategic Marketing

Innovation brands in high growth markets

Our latest presentation focuses on the importance of building brand equity in the growth phase of an industry's lifecycle.
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Filled Under: Strategic Marketing

What is Strategic Marketing?

There’s a lot of content out there talking about B2B Strategic Marketing, but to our way of thinking it's not Strategic Marketing at all.
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Filled Under: Strategic Marketing