Without wanting to 'blow my own trumpet' let me just say I’m a global authority on strategic marketing. But don’t just take my word for it, just Google “what is strategic marketing?” and you’ll get Google’s preferred definition based to a large extent on links from other websites globally.
...Google’s preferred definition for strategic marketing was written by me!
The Bankable Blog
Pretty cool right? But that’s just one part of it. The “what is strategic marketing?” blog post I did back in 2011 is bankable. That single post drives a more than respectable amount of traffic to my site and positions me as a global authority on strategic marketing which, in turn, helps me win advisory, facilitation, consulting and speaking gigs.
Why I wrote that blog post
I didn’t set out to write a definition of strategic marketing (although I’m glad it turned out this way). Back in 2o11 I was struggling to eloquently explain strategic marketing (upon calling myself as a strategic marketer at BBQ’s and the like) and was frustrated that I couldn’t find a clear definition online.
So, to simplify my own conversations and to have something to direct my clients, prospects and partners to, I sat down and spent about two days labouring over a simple but, what I considered to be, definitive explanation of strategic marketing.
Now don’t get me wrong, I’m a strategic marketer not a blogging expert. In fact I’m embarrassed to admit that I’m a sporadic blogger but trying to get better at it. I’m making a concerted effort to regularly produce good quality and meaningful content in which service businesses and those in B2B markets will find value - because as you can see, it can make a big difference to the success of my business.
Blogging matters. It increases your visibility because each blog is a searchable page. It increases your credibility because it can position you as an authority in your field. And best of all it generates leads because people are willing to trade their email address for valuable content when it’s combined with a blog or newsletter (so you can build a lead generating database).
So, take it from me (a guy who runs a 5-man strategic marketing consultancy based in the most isolated capital city in the world), if you can create content that is valuable to people, blogging does work for small business.